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Word of Mouth

Unlocking the elusive potential of social networks

Brief Date: 
28th Sep 2010
Brief Author: 
Michael Zeisser

In the recent years there has been tremendous hype generated around social media and how it can impact marketing. Most people agree that social media can be used to amplify word of mouth exponentially and companies of all sizes have established themselves on various networks. However all said and done the true value of social media is still not clear and most companies have either not been able to utilize its potential or don’t know how to evaluate its benefits.


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Brett Hurt, CEO of BazaarVoice, A Serial Entrepreneur from the Wharton School

Brett Hurt, CEO of BazaarVoice, A Serial Entrepreneur from the Wharton School
Brett Hurt is a business leader and a visionary. In this video, he talks with Nick Vaidya about his view of the digital marketing world now and in the future.

Brett Hurt, CEO of BazaarVoice, A Serial Entrepreneur from the Wharton School

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Editorial

Obama's Diwali Message to People of Indian Origin

Sales Lessons from Obama's Public Diplomacy With Indians By Vishal Asthana and Nick ...

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Business Book Reviews More

Working with Emotional Intelligence

31st December, 1969
By


 Reaching the top and staying there; this is what millions strive for each day. This book guides the readers about what it takes to make the journey. Even though elements like academic excellence, technical knowledge and experience are very important; there is yet another set of qualities that determines who will be an exceptional achiever and who will be an average one. This book is a result of a series of studies and analysis thus each suggestion is worth being considered.

Discussion of the week More

Facebook in 10 years......

25th August, 2009
By Nick Vaidya


Has the facebook phenomenon reached maturity and equilibrium or are we to expect change?  It is, indeed, a lot of things to a lot of people.  It is a social resume.  It is a directory of people? It is play ground? It is a blow horn? And on and on....Whatever it may be to you, it evolves for each individual. What do you think it will look like in 10 years from now?  

Quote of the Day

There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell

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