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Easy Way to Build Terrible Marketing Strategies (Part I)

Easy Way to Build Terrible Marketing Strategies (Part I)

Here are a few tips to build terrible marketing strategies.

1. Build the Strategy from the Top Down

Q. In a ham and eggs breakfast, what's the difference between the pig and the chicken?

A. The chicken was compliant, but the pig was committed.


6 Key Steps to Integrate Sales, Marketing, And Communications

6 Key Steps to Integrate Sales, Marketing, And Communications

Organizations spend lot of money on PR programs and targeting only on handful of journalist and will forget to communicate the same to clients and prospects. And some companies design advertising program to generate new sales and will drive the people to their website, but their advertisement doesn’t match the message of the ads, ultimately resulting in lost interest.

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Asking "How Can I..?" Will Take You to Your Unreachable Sales Goal

Asking "How Can I..?" Will Take You to Your Unreachable Sales Goal

Sometimes, you are stuck with no sales. It could be due to aggressive competitors, the economy, ornery clients or the problem could be just you. In this situation, if your boss says, “You need more sales”,and you continually say yourself, “I have to get more business" or "I must come up with a better plan.”, these comments would add more stress to your current situation.

Did you know these statements actually cause your brain to freeze up?


Don’t Let Fear of Failure Hold You Back

Don’t Let Fear of Failure Hold You Back

"Failure should be our teacher, not our undertaker. Failure is delay, not defeat. It is temporary detour, not a dead end". - Denis Waitley 

In every sales conversation some risk is involved. Risks include appearing unqualified, appearing to not understand the prospect’s business, not being understood by the client, and that your price is too high.

Because salespeople are afraid of those risks—afraid of failure—they do things they think will reduce the risk, and in reality they increase the risk, says Charles H. Green in his article How You’re Unknowingly Increasing Sales Risk.


I'm Too "Busy" to Sell: 6 Time Management Tips

I'm Too "Busy" to Sell: 6 Time Management Tips

Are you responsible for:
 

  •     Generating new business?
  •     Networking with your current contacts?
  •     Building relationships?
  •     Writing proposals?
  •     Fielding sales calls?
  •     Going on sales meetings?
  •     Managing clients?
  •     Delivering work?
  •     Building tighter bonds with clients?
  •     Cross-selling?
  •     Managing people?
  •     Setting the strategy for your firm?

How writing sales prospecting emails and negotiation emails is different

How writing sales prospecting emails and negotiation emails is different

Have you noticed that suddenly you’re negotiating with your customers and prospects through email? They don’t have time for face-to-face or phone meetings. Instead, they’d just like “a few quick questions” answered through email so they can make a decision.

As this occurs, it’s critical that sales reps adjust their easy-going sales prospecting email approach to a more formal and professional business writing style to successfully negotiate in this new manner.


Stop Boring Your Buyers

Stop Boring Your Buyers

When you’re out on the web checking out blog posts, articles, white papers, podcasts, and webinars, do you get bored? I know I do. Save for a few of my favorite writers, presenters, and sources, I find so many people say the same things—provide the same advice—and don’t offer original viewpoints.


5 Year-End Survival Tips for Entrepreneurs

Brief Date: 
07th Nov 2010
Brief Author: 
Rosalind Resnick

This year-end is going to be tough on small businesses as economist have already predicted that the holiday season would likely not be all that great. This is a good time to scrutinize your business and discard what isn’t working and can be done away with. You may need to rethink your approach to achieving your business’ goals. Apart from that hold on to cash as much as possible, for example delay paying bills now that can be paid in January, you can also work up a plan to pay them in installments. Next start lining up work for 2011.


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Why your number may be down? The 3 Fundamental Reasons Why Salespeople Fail At Sales Interactions

Why your number may be down? The 3 Fundamental Reasons Why Salespeople Fail At Sales Interactions
Blog Date: 
16th Oct 2010
Blog Author: 
Nick Vaidya

Every activity, project, or goal is built upon certain basic or core elements.  If these elements are not working properly then no matter what you do, you will find yourself frequently coming across hurdles in doing that activity successfully or even failing the task completely. Take your health for example, if you want to be healthy you need to maintain a balanced diet, exercise regularly, take adequate rest, and live in clean, healthy surroundings. If you don’t do these things right, no amount of diets, supplements, medicines, or fads are going to work for you.


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ROI Doesn't Mean 'Return on Ignorance'

Brief Date: 
04th Aug 2010
Brief Author: 
Brian Solis

Social media is a hot topic in business circles and most companies have either jumped into it or are raring to go. But there is a disturbing aside to all this brouhaha about how social media can help business most people who have business leaders that have been using this new method for marketing are clueless about calculating the ROI. Either they are not thinking in terms of ROI or they do not have a way to measure it. But the reality is that although social media platforms maybe free using them involves expertise, planning and dedicated resources all this add up to considerable expenses.


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Editorial

Obama's Diwali Message to People of Indian Origin

Sales Lessons from Obama's Public Diplomacy With Indians By Vishal Asthana and Nick ...

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Business Book Reviews More

Working with Emotional Intelligence

31st December, 1969
By


 Reaching the top and staying there; this is what millions strive for each day. This book guides the readers about what it takes to make the journey. Even though elements like academic excellence, technical knowledge and experience are very important; there is yet another set of qualities that determines who will be an exceptional achiever and who will be an average one. This book is a result of a series of studies and analysis thus each suggestion is worth being considered.

Discussion of the week More

Facebook in 10 years......

25th August, 2009
By Nick Vaidya


Has the facebook phenomenon reached maturity and equilibrium or are we to expect change?  It is, indeed, a lot of things to a lot of people.  It is a social resume.  It is a directory of people? It is play ground? It is a blow horn? And on and on....Whatever it may be to you, it evolves for each individual. What do you think it will look like in 10 years from now?  

Quote of the Day

There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell

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