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Why Peanuts Matter

Brief Date: 
24th Feb 2011
Brief Author: 
Alessandro Di Fiore

Strategy creation and achieving operational effectiveness are treated as distinct functions by executives, and they are not mistaken following that strategy. But linking strategy with operational effectiveness can lead to the creation of successful business models. Here you will find some excellent examples of how some companies have been able to do this, including the peanut story which comes from Southwest Airlines.

Links: 
HBR: Why Peanuts Matter
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Related Tags:
strategy, operations, value proposition, USP

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