Twitter is being used increasingly by companies and entrepreneurs of all shapes and sizes. But what is the value of a tweet? If two recent cases of twitter marketing are taken into account they would certainly bewilder a newbie to social media marketing. On one side we have Soulja Boy who is a music star with 2.5 million Twitter followers and on the other we have the car maker Toyota. Soulja Boy’s 2008 album, backed by traditional marketing methods, sold 45,000 copies in the first week.

Small businesses in Bay Area, California, had been helplessly witnessing a steady decline in business as big name retailers opened local chapters and also offered a relentless flow of tempting online offers at their websites. This was till Jason Sutherland a web designer opened the web-based community portal called Peninsula Shops. Sutherland had envisioned Peninsula Shops as a ‘chamber of commerce on steroids’. He intended to help local businesses stay relevant and improve their profits with the help of latest online marketing ideas.

 After creating a controversy by his 'cattle class' remark, Union Minister Shashi Tharoor has now complained about his workload while twitting about "ridiculously full" engagements. 

"Have a ridiculously full schedule tomorrow with 17 meetings/engagements. You always pay a price when u come back from a trip," the habitual twitter said on Tuesday night in the latest posting on the social networking site.

Source: Indian Express Link Below

Search engines are cropping up to sift through constantly updated sites like Twitter, Flickr, and blogs, but they still have a long way to go.