Dealing well with customer disappointment is a vital requirement for any company’s success. It has been found that 70% of people would do business with a company that resolves any issues they might have; what’s more, this figure rises to 90% if the problem is taken care of on-the-spot. A UK based company has come out with an innovative approach for dealing with customer disappointment. It has created a list of keywords that describes different types of disappointed customers like angry, disgusted, compensation, appalling and so on. 

In the age of social media companies cannot easily spin their way out of any mess they create; they need to prove through their actions that they are behaving responsibly. The BP oil spill is a powerful example of how a big organization had to face the fire from the public which used social media platforms like Twitter and Facebook to relentlessly attack the company’s irresponsible actions.