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When you're selling a product or service via direct mail, or at your Web site,
you've got to give prospects a LOT of detailed product information.
Why? Because if they're going to part with their money, they're going to want to know all the benefits, all the specs, all the nitty-gritties. When you're asking for the sale, you simply have to answer readers' questions and overwhelm them with compelling reasons to buy.
Jassi is a recipient of the E&Y "Entrepreneur of the Year" award. He ...
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Working with Emotional Intelligence
31st December, 1969
25th August, 2009 Quote of the Day
“There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell