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When you're planning to mail a lead-generation letter or self-mailer, you probably think a lot about what your offer's going to be, what lists you'll use, etc.
But don't forget to consider the context in which your letter will get read. You see, it's important to understand exactly the way people read your mail and the demands that imposes on the copywriter.
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Working with Emotional Intelligence
31st December, 1969
25th August, 2009 Quote of the Day
“There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell