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E-mail Communication

Improve Your Organization's Personality and Brand Using the Power Of E-mail Communication

Improve Your Organization's Personality and Brand Using the Power Of E-mail Communication
Article Date: 
22nd Apr 2009
Article Author: 
Carey Ransom

As Readers treat e-mails as phone calls, e-mail per person on a day has exceeded phone calls and direct mail. E-mail recipients have become more sensitive in how they react and respond to an already overloaded inbox.

The primary method of corporate information delivery has switched from telephone to e-mail, and the deluge of e-mail now forces marketers and relationship-builders to wonder why their e-mail campaigns are stagnant, ineffective and resulting in single digit response rates.

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Carey Ransom
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