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Direct response copywriter

Which works better: "Image" or direct response advertising?

Which works better: "Image" or direct response advertising?
Article Date: 
14th Aug 2009
Article Author: 
Ivan Levison

After all, if you're Louis Vuitton, all you have to do is show a gorgeous model with a
handbag and include your famous name at the bottom of the ad.

The whole point is to create a sense of sophistication and chic. Including any
aggressive sales copy instantly destroys the fragile mystique that is at the heart
of the brand's identity.

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Ivan Levison
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