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Mr.Jassi Chadha, CEO of MarketRx - On How His Firm Used Direct Marketing to Start Out

Mr.Jassi Chadha, CEO of MarketRx - On How His Firm Used Direct Marketing to Start Out
An immensely successful CEO Entrepreneur tells the story of his success which relied upon direct marketing for growth. Expansion strategy was focused on approaching soft leads followed by their conversion into clients irrespective of the business volume generated; and then using the rapport to generate additional business in the future. Conferences were utilized effectively by turning contacts into soft leads and subsequently converting them to clients by using an aggressive follow-up mechanism.

Mr.Jassi Chadha, CEO of MarketRx - On How His Firm Used Direct Marketing to Start Out

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How To Get Your Foot In The Door - A Guide To Setting Up A Face-To-Face Meeting

How To Get Your Foot In The Door - A Guide To Setting Up A Face-To-Face Meeting

It's a simple fact. The best way to sell anything is face to face.

When you're literally in the room with a prospect, you can probe for areas of customer interest, read body- language, sell with emotion and personality, answer objections, and most importantly, close the sale.

In the old days, the Fuller Brush man, the Avon Lady, and other intrepid souls would make the rounds and work their magic in person, right in the prospect's living room. (As a young man, I sold door-to-door myself. I thoroughly enjoyed it and it taught me a lot!)


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Business Book Reviews More

Working with Emotional Intelligence

31st December, 1969
By


 Reaching the top and staying there; this is what millions strive for each day. This book guides the readers about what it takes to make the journey. Even though elements like academic excellence, technical knowledge and experience are very important; there is yet another set of qualities that determines who will be an exceptional achiever and who will be an average one. This book is a result of a series of studies and analysis thus each suggestion is worth being considered.

Discussion of the week More

Facebook in 10 years......

25th August, 2009
By Nick Vaidya


Has the facebook phenomenon reached maturity and equilibrium or are we to expect change?  It is, indeed, a lot of things to a lot of people.  It is a social resume.  It is a directory of people? It is play ground? It is a blow horn? And on and on....Whatever it may be to you, it evolves for each individual. What do you think it will look like in 10 years from now?  

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There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell

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