What is it about Apple that makes it the trendsetting company it is? According to CEO and author Bob Donnelly it’s the fact that Steve Jobs has created a culture that focuses on marketing whereas other companies focus on management. Apple works towards owning customers while its rivals try to own products. The strong focus on marketing helps the company build positive relations with its customers.

They were among tech's high-fliers of the past decade.

Why did some tech companies soar during the past decade, 2000 through 2009, while others floundered? The winners--Apple, Google and Salesforce.com, for instance--had the foresight to invent new, profitable sectors (digital media devices and services, Internet advertising, software-as-a-service). The less fortunate--AOL, Dell and Sun, for instance--got distracted or guessed wrong on major trends.

Here's our take on the decade's winners and losers in technology.

Source: Forbes Link Below