In the age of social media companies cannot easily spin their way out of any mess they create; they need to prove through their actions that they are behaving responsibly. The BP oil spill is a powerful example of how a big organization had to face the fire from the public which used social media platforms like Twitter and Facebook to relentlessly attack the company’s irresponsible actions. This article looks into how individuals who were outraged at BP’s actions and statements after the spill came together on the web to form a powerful force against the company.

Source: Fast Company