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Why Can't Kmart Be Successful While Target and Walmart Thrive?

Brief Date: 
13th Jan 2011
Brief Author: 
Paul Leinwand and Cesare Mainardi

The success of Wal-Mart and Target compared to the struggles of Kmart can make for a
revealing case study on why some companies thrive while others don’t especially in this case when they are in the same business and appear to have similar offerings. The big difference is while Target and Wal-Mart have a clear understanding of how they should provide value to their customers and choose their “way to play” after careful deliberation, Kmart does none of this.

Source: HBR

Links: 
HBR: Why Can't Kmart Be Successful While Target and Walmart Thrive?
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Related Tags:
retail, strategy, walmart

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