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Three trends in business-to-business sales

Brief Date: 
04th Jul 2010
Brief Author: 
Christopher Davie

Everything’s changing, the business world too, it helps to understand upcoming trends to make the most of changes. Researchers have identified three major changes in the B2B sales. If you are into it, go ahead and read this insightful article.

Christopher Davie is an associate principal in McKinsey’s London office, Tom Stephenson is a principal in the Silicon Valley office, and Maria Valdivieso de Uster is a consultant in the Miami office.

Source: McKinsey Quarterly 
 

 

Links: 
McKinsey Quarterly: Three trends in business-to-business sales
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Related Tags:
sales, b2b, business trends

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