In-store electronic displays are expensive to install as well as maintain, plus retailers do not have any way of knowing how well these signs are doing their job of persuading customers. This makes store owners hesitant to invest in such displays. However, a face recognition software developed by the company CognoVision can help store owners get valuable information from their electronic displays. The software is equipped with digital cameras and can determine the approximate age and gender of a person looking at an electronic display, thus it can help store owners have a better idea of the performance of their ads.

Source: Tech Review