Social media is a hot topic in business circles and most companies have either jumped into it or are raring to go. But there is a disturbing aside to all this brouhaha about how social media can help business most people who have business leaders that have been using this new method for marketing are clueless about calculating the ROI. Either they are not thinking in terms of ROI or they do not have a way to measure it. But the reality is that although social media platforms maybe free using them involves expertise, planning and dedicated resources all this add up to considerable expenses. In this article offers some valuable suggestions on how you can go about measuring your ROI from social media.

Source: Business Week