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P&G Chooses a New CEO as It Adapts to Era of Thrift

P&G Chooses a New CEO as It Adapts to Era of Thrift
Brief Date: 
09th Jun 2009
Brief Author: 
By Ellen Byron

Procter & Gamble is naming Robert McDonald, currently chief operating officer, to succeed A.G. Lafley as CEO. The transition comes at a crucial time for the company.

The transition, expected on July 1, comes at a crucial juncture for the 172-year-old company, which has made brands like Crest, Pampers and Tide into household names, helped invent modern consumer-product marketing and schooled a universe of managers who went on to become top executives at companies including Microsoft Corp. and General Electric Co.

Source: The Wall Street Journal Link Below


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