Communication has always paid a major role in the success or failure of various businesses. Today a large part of our communication happens via email as a result of which most people are inundated with email jamming their inboxes throughout the day. Before a person actually opens an email his mind is conditioned by the sender’s identity and the subject line. Good subject lines can have an effect that is similar to good newspapers headlines. Within a few words they can inform as well as capture the attention of the receiver.

Source: Forbes