It’s already well known how Apple changed transformed the music industry and how music was purchased and listened by coming out with iPod and iTunes. But few people know or remember that the initiative for the iPod was launched in the 1997 when it had suffered a massive loss of $816 million the previous year. In spite of that Steve Jobs did not limit himself to the goal of coming with yet another portable digital music player which were already available aplenty in the market. He was driven and also drove his company with the vision of transforming the music industry. And this is not something he says in hindsight, he had uttered words to that effect while launching the iPod. Check out this excerpt from “The Orange Revolution: How One Great Team Can Transform an Entire Organization” to know more about the passion, determination and drive that went into the creation of the iPod. 

Source: Fast Company