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LG Electronics had a very tough time getting acceptance from US retailers and consumers as a premium brand. The electronics giant made three attempts over four years and went on to become the top seller of washing machines and refrigerators where it has maintained the lead. This article discusses how former president and CEO of LGE Americas Michael Ahn went about making LG a premier brand in the United States.
Source: Insead
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Working with Emotional Intelligence
31st December, 1969
25th August, 2009 Quote of the Day
“There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell