Melatonin is the world’s largest producer of medical devices, thus it needs a steady inflow of ideas for innovation. The company has been doing this successfully using modern social networking tools, which help it receive ideas from across the globe. It has developed community pages dedicated to specific topics where global workforce can learn and share knowledge. This allows knowledge to flow smoothly across all levels and empowers everyone working in the company to come out with new ideas. Medtronic also taps expertise outside the company using a tool called Innocentive with which it can taps expertise that lies outside the organization.

Source: Technology Review