Dealing well with customer disappointment is a vital requirement for any company’s success. It has been found that 70% of people would do business with a company that resolves any issues they might have; what’s more, this figure rises to 90% if the problem is taken care of on-the-spot. A UK based company has come out with an innovative approach for dealing with customer disappointment. It has created a list of keywords that describes different types of disappointed customers like angry, disgusted, compensation, appalling and so on. 

Source: Management Issues