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Crisis Management Advice for Big Shots

Brief Date: 
13th Sep 2010
Brief Author: 
Jeff Schmitt

A letter from the perspective of a customer, packed to the brim with advice for CEOs who are in the eye of the storm. You’ve read the tips before but here all of them are put together in a tongue-in-cheek manner which nevertheless does not undermine the gravity of the message and drives the lessons home.

Authors - Jeff Schmitt has spent 17 years in sales, marketing, project management, training, legal compliance, and recruiting.

Source: Business Week

Links: 
Business Week: Crisis Management Advice for Big Shots
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Related Tags:
CEO, troubleshooting, customer relation

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