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The Case for Dreaming Big

Brief Date: 
24th Feb 2011
Brief Author: 
Eric Markowitz

Vijay Govindarajan, an author and professor of international business at the Tuck School of Business shares insightful, thought provoking and inspiring opinions on the need to dream big (it fosters innovation); the importance of failure (he calls them knowledge building exercises); the need to develop employees as entrepreneurs (to attract and keep the smartest people); and to push the boundaries of innovation by going beyond your traditional costumer base.

Source: Inc


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