CEO Blogs : Business Summaries : 8020CEO

Keeping Our Executive Team Together For 10 More Years

What is happening? Walter Robb and I will now share the title of Co-Chief Executive Officer (Co-CEO), while A.C. Gallo will now have the title of President and Chief Operating Officer (the title he previously shared with Walter). Walter will also join me as a voting member of our Board of Directors.
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Google Chromebook: Business Model By Ideology

CEOs must assiduously guard against ideology. They should avoid choosing a path for their business based on a rigid worldview. Ideology has killed many great industries, from railroads to word processors to fax machines. It interferes with logical, market-sensitive thinking, leading CEOs to ignore, and ultimately offend, their customers. Google's announcement of its Chromebook constitutes a real-time case study. Chromebook hinges on the idea that we no longer need local storage or applications on our computers -- that the Web can handle most tasks.
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Why your number may be down? The 3 Fundamental Reasons Why Salespeople Fail At Sales Interactions

Every activity, project, or goal is built upon certain basic or core elements. If these elements are not working properly then no matter what you do, you will find yourself frequently coming across hurdles in doing that activity successfully or even failing the task completely. Take your health for example, if you want to be healthy you need to maintain a balanced diet, exercise regularly, take adequate rest, and live in clean, healthy surroundings. If you don’t do these things right, no amount of diets, supplements, medicines, or fads are going to work for you.
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Pre100 Syndrome

I was talking to myself today as I was writing something. My 5 year old daughter was sitting right besides me. At one point I said "so why did you make a bad choice at the last moment ........". Before I could respond to myself she said... "because you were not focusing".
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Some Twitter Thoughts

Now that twitter seems to be a media darling and an acquisition target, I thought I would share some of my observations. 1. Tweets are the blog posts you thought about writing, but didn’t feel they had enough substance.
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Attention Management

Steve Gillmor and I were talking about his workshop at Web 2.0 about attention trust, and since I won't be able to attend today I thought I would blog some thoughts I've had on attention management.
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Innovation Communities

Last week the Massachusetts Technology Leadership Council hosted its annual spring conference. This year’s conference, of which Novell was a proud sponsor, focused on “China, India, and Russia - Our Partners in the New Global Economy. There was an impressive list of speakers led off by Dr. Lawrence Summers. In addition to being an economist by trade, Mr.
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Making IT Work as One

Creating a powerful and compelling brand. The holy grail of many if not most marketeers - indeed I’d say of most companies. Stating the objective is simple, getting there is not. In a world of commodity phrases and empty promises it takes work and discipline to position one’s company in a distinctive, credible, relevant and enduring way.
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Marketing 2.0

I was watching an interview with Donald Trump the other night and he asserted that he believes that the current economic climate is the perfect opportunity for “the new entrepreneur” to rise to the top. I certainly hope he is right. I am not a brand new entrepreneur, but my company is extremely entrepreneurial. The old is being peeled away, and companies are reinventing themselves and how they communicate. We are no exception. Not that long ago, we took a drastic step in eliminating an explicit sales role from our team.
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Measuring Social Media & Its Effectiveness

Does Twitter drive business impact? Does your blog convert new customers? If you engage in every LinkedIn conversation in every group you participate in, does it leverage more leads than the banner ad you ran last month? More importantly, with the explosion of Web 2.0 Marketing, where should you put your efforts, you dollars, and your company message? And how?
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