Business Review Book : Executive Book : 8020CEO

Working with Emotional Intelligence

Reaching the top and staying there; this is what millions strive for each day. This book guides the readers about what it takes to make the journey. Even though elements like academic excellence, technical knowledge and experience are very important; there is yet another set of qualities that determines who will be an exceptional achiever and who will be an average one. This book is a result of a series of studies and analysis thus each suggestion is worth being considered.
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Credibility: How Leaders Gain and Lose It, Why People Demand It

Credibility is the fundamental building block for great leadership. The book, “Credibility: How Leaders Gain and Lose It, Why People Demand It ‘, explores various dimensions of credibility and reveals the six most important principles that go into the making of great leadership with strong credibility. Through 400 case studies, and 40 in-depth interviews, the authors James M. Kouzes and Barry Z. Posner, in this book, present some valuable insights they learnt about credibility-based leadership over 30 years of research.
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How to Persuade People Who Don’t Want to Be Persuaded: Get What You Want - Every Time!

In ‘How to Persuade People Who Don’t Want to Be Persuaded: Get What You Want Every Time’, Joel Bauer, a public speaker and “infotainer” and Mark Levy, the founder of Levy Innovation, a marketing strategy firm, discuss in detail various persuasion strategies especially designed to persuade people who don’t want to be persuaded.
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The Power of Positive Deviance: How Unlikely Innovators Solve the World’s Toughest Problems

In this book titled ‘the Power of Positive Deviance: How Unlikely Innovators Solve the World’s Toughest Problems’, Richard Pascale, an Associate Fellow of the Saïd Business School, Oxford University; late Jerry Sternin, and Monique Sternin, director of the Positive Deviance Initiative at Tufts University define ‘Positive Deviance’ as an innovative process where focus is on positive deviants, the individuals whose outcome deviates in a positive way from the acceptable norms of the communities.
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The Future of Decision Making: How Revolutionary Software Can Improve the Ability to Decide

Roger C. Schank, Dimitris Lyras and Elliot Soloway, pioneers in education engineering explain the future of decision-making in their book titled “The Future of Decision Making: How Revolutionary Software Can Improve the Ability to Decide”. They introduce in this book a novel and unique software design concept to facilitate today’s business decision-making process and tout the concept as the next "big thing", the revolutionary software that can improve the decision-making ability of corporate leaders.
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I, Steve: Steve Jobs in His Own Words

The wizard of Silicon Valley said his final good bye to the world on October 5, 2011. He died young, and who knows what other revolutions he would have unleashed on the world had he lived longer. However, even in his abruptly terminated existence he made a mark that burned him in the collective memories of the masses and he would be remembered the way, Galileo, Edison or Einstein are.
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The Social Media Bible: Tactics, Tools, and Strategies for Business Success

Lon Safko and David K. Brake in this revised second edition of their book ‘The Social Media Bible: Tactics, Tools, and Strategies for Business Success’, redefine the term ‘social media’ and categorize social media tools into 15 major social media categories such as social networking sites, online publishing tools, photo sharing applications, video sharing applications, podcasts, livecasting, microblogging, and so on.
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Soft Sell: The New Art of Selling, Self-Empowerment and Persuasion

In “Soft Sell: The New Art of Selling, Self-Empowerment and Persuasion”, Tim Connor, CSP, the president of the Connor Resource Group, Inc who is also an eminent sales consultant unfolds the secrets to become a successful sales person through self-empowerment and the art of persuasion. He strongly feels that it is an individual’s right attitude that determines his/her success in the sales profession rather than his/her people skills and professional knowledge.
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Hope Is Not a Strategy - The 6 Keys to Winning the Complex Sale

Rick Page, the founder of ‘the Complex Sale’, a company that provides sales consulting and training worldwide underlines the importance of seller-buyer connect for winning complex sales in his book ‘Hope Is Not a Strategy - The 6 Keys to Winning the Complex Sale’. Winning the complex sale can only be achieved by understanding the buyer’s decision-making process which is mainly oriented toward getting real time results.
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The Unwritten Laws of Business

The book, ‘The Unwritten Laws of Business’, was originally written by late W.J. King, an engineer, who later became a professor at University of California at Los Angeles. The book was first published in the year 1944 under the title, ‘the Unwritten Laws of Engineering’ and remained little-known until William H. Swanson, CEO of Raytheon made it famous. Later the book was revised and published several times under the current title keeping King’s 63 timeless principles of management intact.
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