Join Group
A 8020STRATEGY Venture | GLOBALCEOALLIANCE | 8020STRATEGY

Log in / Register
Or Log in using:

Thinking About Business Models

Thinking About Business Models
Blog Date: 
07th May 2009
Blog Author: 
Seth Godin, Author & Speaker

A business model is the architecture of a business or project. It has four elements:

  1. What compelling reason exists for people to give you money? (or votes or donations)
  2. How do you acquire what you're selling for less than it costs to sell it?
  3. What structural insulation do you have from relentless commoditization and a price war?
  4. How will strangers find out about the business and decide to become customers?

The internet 1.0 was a fascinating place because business models were in flux. Suddenly, it was possible to have costless transactions, which meant that doing something at a huge scale was very cheap. That means that #2 was really cheap, so #1 didn't have to be very big at all.
 
Some people got way out of hand and decided that costs were so low, they didn't have to worry about revenue at all. There are still some internet hotshot companies that are operating under this scenario, which means that it's fair to say that they don't actually have a business model.
 
The idea of connecting people, of building tribes, of the natural monopoly provided by online communities means that the internet is the best friend of people focusing on the third element, insulation from competition. Once you build a network, it's extremely difficult for someone else to disrupt it.
 
As the internet has spread into all aspects of our culture, it is affecting business models offline as well. Your t-shirt shop or consulting firm or political campaign has a different business model than it did ten years ago, largely because viral marketing and the growth of cash-free marketing means that you can spread an idea farther and faster than ever before. It also makes it far cheaper for a competitor to enter the market (#3) putting existing players under significant pressure from newcomers.
 
This business model revolution is just getting started. It's' not too late to invent a better one.

0
Your rating: None

Bookmark this page

Editorial

Obama's Diwali Message to People of Indian Origin

Sales Lessons from Obama's Public Diplomacy With Indians By Vishal Asthana and Nick ...

More Editorials

Get Complimentary Gold Trial



Business Book Reviews More

Working with Emotional Intelligence

31st December, 1969
By


 Reaching the top and staying there; this is what millions strive for each day. This book guides the readers about what it takes to make the journey. Even though elements like academic excellence, technical knowledge and experience are very important; there is yet another set of qualities that determines who will be an exceptional achiever and who will be an average one. This book is a result of a series of studies and analysis thus each suggestion is worth being considered.

Discussion of the week More

Facebook in 10 years......

25th August, 2009
By Nick Vaidya


Has the facebook phenomenon reached maturity and equilibrium or are we to expect change?  It is, indeed, a lot of things to a lot of people.  It is a social resume.  It is a directory of people? It is play ground? It is a blow horn? And on and on....Whatever it may be to you, it evolves for each individual. What do you think it will look like in 10 years from now?  

Quote of the Day

There are a lot of things that go into creating success. I don't like to do just the things I like to do. I like to do things that cause the company to succeed. I don't spend a lot of time doing my favorite activities.
- Michael Dell

White Papers

The Definitive Guide to Marketing Metrics and Marketing Analytics
Download

Follow on Twitter