After all, if you're Louis Vuitton, all you have to do is show a gorgeous model with a
handbag and include your famous name at the bottom of the ad.

The whole point is to create a sense of sophistication and chic. Including any
aggressive sales copy instantly destroys the fragile mystique that is at the heart
of the brand's identity.

Of course, YOUR company is not named Louis Vuitton. Or DeBeers. Or Porsche.

Most likely, you've got a modest marketing budget and are in a hurry to generate
hot, qualified leads that you can turn into sales. That's why I urge you to stay away
from image advertising and put the proven techniques of direct marketing copywriting
to work for your business. In advertising. In direct mail. In highly targeted opt-in email.

The bottom line?

If you have a huge advertising budget, and want to spend it creating a unique image
for your company, by all means, go for it.

However, if what you really want to do is generate qualified leads or immediate
revenue, talk with a highly experienced direct response copywriter.

Who should you call?

I know just the guy.

Originally published on www.levison.com