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Airline pilots, risk managers, and entrepreneurs operate in environments that are practically defined by uncertainty. As a result, they’ve developed techniques that make uncertainty more manageable — and less perilous. There are three proven strategies for navigating short- and long-term uncertainty. With a little creativity, you can apply any of them to the decisions you face in these uncertain times.
Crew Resource Management (CRM)
Who it works for: Anyone who has to make critical decisions quickly in professions that have zero tolerance for mistakes. Chesley B. “Sully” Sullenberger III, the pilot who guided US Airways Flight 1549 into the Hudson River, saving everyone on board, is a longtime CRM advocate who developed US Airways’ first CRM course, focusing on crash prevention and making pilots better leaders.
The skinny: CRM is mandated for all pilots and is best used in professions where risk is part of the job. That said, there are elements of CRM that can work for anyone in business, says Jay Hopkins, president of the Error Prevention Institute, who has taught CRM since 1980. “Safety is not just physical; it’s financial,” he says. “It’s about reducing risk as much as we can and never taking a risk you don’t need to take.” That includes risks from failing to communicate with a boss or customer to coming to work sleep-deprived, Hopkins says. Emphasizing situational awareness is a valuable way for managers to better understand context (what is happening), circumstance (what has happened), and consequence (what could happen) at all times.
Enterprise Risk Management (ERM)
The basics steps are:
Who it works for: Auditors, bankers, and financial types who want to understand trends before making long-term decisions.
The skinny: ERM is intended to be used strategically, so it needs to be applied beyond the operational parts of the business. In other words, it’s more of a planning tool than a day-to-day management framework. Also, be sure the person running an ERM program has the quantitative skills required to apply it. There are many ERM programs to choose from, but experts say many are narrow on substance. The good ones are built on a mix of stochastic tools, decision sciences, game theory, and behavioral psychology.
Discovery-Driven Planning
The framework includes the following steps:
Who it work for: Any business manager making decisions in an uncertain environment.
The skinny: This is a short-term framework designed to codify how entrepreneurs think. It aims to challenge assumptions (like “our customers are all going to pay their bills on time”) to provide real-time options and more certainty, and it helps managers respond to surprises and failed business assumptions. It is best used as a framework to test new projects or ideas in early stages, prior to major capital investment.
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