I love a good sports story. Athletes in pursuit of a goal make good examples of discipline and sacrifice in action. Even better is a sports story that focuses more on character development than just wins and losses. Such is the case with Joe Drape's Our Boys, A Perfect Season on the Plains with the Smith Center Redmen.

The first thing you need to know is that Smith Center is a rural farm town that like many farm communities in Western Kansas has been losing population since the turn of the last century. What it has not lost is its character nor its spirit which are manifest in the community's high school football team. The Red Men are a perennial state champion in their division.

The charm of the story, however, is not the pressure to win; it is the commitment to mold the character of the boys who play the game. Few if any of the players go onto Division I colleges, but the overwhelming majority succeed in their chosen careers--business, medicine, law, teaching and of course farming. Most attribute their success to their head coach Roger Barta, a grizzled sixty-something life long coach.

The lessons that Barta shares with his boys and more especially through them are things that leaders everywhere can learn.

Character matters. For as successful a coach as Barta is, he is almost blasé when it comes to wins and losses. He likes the development experience that his players endure. Be accountable to one another, Barta teaches. He expects his players to live that on and off the field.

Keep it simple. Barta's teams have been running the same plays for three decades. Most of the kids learn the fundamentals in middle school so when they play for Smith Center they can focus on execution.

Know the odds but don't be afraid of them. Smith Center regularly beats teams from schools much larger than itself. But that does not breed inferiority; it sparks an us against the world mindset that when backed by winning breeds confidence.

Work hard. Make no mistake, football is hard work. It is also a hard-hitting game, something that Barta and his coaches preach regularly. No one hits harder. Conditioning matters.

Football is not life. Smith Center kids, as we are often reminded, work long hours in the summer at full time jobs to support their families as well as to earn money for college

The most telling part of the story is the absolute reliance on community. Smith Center is literally in the center of the country but it is isolated from urban America, four hours plus from Kansas City. People learn to rely on one another and it the parents, generations of them, who send their kids to be taught and mentored by Barta so that they will learn what it means to put character into action. Winning is not the point; development is.

Our Boys is a story about high school football. From it we can learn the joy of doing your best by working hard for self, for team and for the community. "Life is not about winning or losing; it's about competing, says Coach Barta. "It's about working hard and getting a bit better each day."

Not a bad lesson for any business.

This article was originally published in Fast Company.

About the Author

John Baldoni is an internationally-recognized thought leader in leadership and communications as well as a popular leadership speaker, executive coach and executive educator. John teaches men and women to achieve positive results by focusing on communication, influence, motivation and supervision.