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Marketing does not matter, customers don't matter, and
nothing else matters either. At least, not until we
can manage to tie them all to sales performance.
Value selling (Profitable Sales) is the only thing that matters, above all
else. That is what creates business value. Often
we focus on mediating issue to the exclusion of the the
final outcome of importance. The 8020 Strategy Group
brings the focus back on that which matters the most.
The 8020Strategy Group is a global strategy consulting firm
working with companies that are deeply impacted by market
dynamics and emerging technologies. By aligning
business drivers with outcomes we create strategic empowerment & accountability
to spearhead 8020 growth (exponential). Sales is
aligned with marketing so that it can act as the "battering
ram" of the marketing engine and marketing, on the other
hand, is aligned with strategy so that it rains and not just
thunders, unlike it often does. Our scorecard creates
accountability so that we know which marketing dollars are
spent on creating thunder and which are used to create rain
(Thunder or Rain: The 8020 of Marketing Accountability).
In the end, we work to get your long and short term
financial goals become achievable.
Additionally, we partner with the best of the breed solutions
providers in the space to offer marketing efficacy
across the board.
8020Strategy is a value forward network partner and is a
division of Teleologies, Inc., a sales consulting, marketing research, data
management, and analytics firm that also provides IT
Consulting, and offshore services.
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